Work with Me: Product Reviews
In addition to sponsored product integrations, I occasionally will review and make recommendations on products to my audience.
This can be in the form of a dedicated review video in the case of products with an existing demand where search volume in likely to be quite high. For newer products and lesser known brands though, I’ve found more success with integrating these product recommendations more naturally into my other content. You can see examples of my more organically integrated product recommendations throughout my weekly Training Diaries series.
While I’m always open to evaluating new products, please understand that there’s no guarantee that I’ll make a recommendation unless I truly can stand behind it. I also prefer working with brands who actively participate in affiliate marketing programs or whose products are available on Amazon.
Case Study: Insta360 ONE X2
I rely heavily on action cameras to film my races and adventures. While my audience is primarily watching my content for the stories themselves, a subset of them are filming their own runs as well.
Following the review of the Insta360 ONE X2, I worked with the company on a review of their Insta360 ONE RS, the Insta360 GO 2, as well as the Insta360 X3. These included working under the arrangement of a product embargo in advance of the product release date.
Case Study: COROS Vertix 2
After reviewing the original VERTIX, COROS asked that I give the new VERTIX 2 a try as well.
Jeff Pelletier is a trail runner and filmmaker based in Vancouver, Canada. Often together with his girlfriend Audrée Lafrenière, he travels around the world seeking adventure in the mountains, while documenting it all on YouTube.
My YouTube channel has over 50,000 subscribers from around the world, and on average my event films get between 50,000 – 250,000 views.
My audience demographics are as follows:
- 18-24 years: 7%
- 25-34 years: 32%
- 35-44 years: 30%
- 45-54 years: 20%
- 55+ years: 10%
- United States: 24%
- Canada: 14%
- United Kingdom: 8%
- Australia: 4%
- Germany: 4%
- France: 3%